Helping brands, charities & producers connect with Gen-Z
We Are Prysm is a Gen Z-led consultancy helping brands, charities and media producers connect authentically with the next generation. Through real youth insight and cultural intelligence, we turn understanding into strategy - creating campaigns and experiences that genuinely resonate.
Most brands are getting Gen-Z wrong.
They're working from outdated research, internal assumptions, and stereotypes. The result is tone-deaf campaigns, low engagement, and a generation that clocks performative marketing instantly - and switches off.
Views aren't the problem. Trust is.
Insight
We bring brands into direct conversation with Gen-Z — capturing real attitudes, real behaviours, and real cultural shifts before they hit the mainstream.
Strategy
We translate what we hear into bold, culturally credible plans. Messaging, positioning, campaign direction — shaped with authenticity at the core, not bolted on afterwards.
Activation
We bring strategy to life through genuine co-creation with young people. Nothing goes live without real Gen-Z input. That's not a process step — it's the whole point.
Why We Are PrysmAnyone can claim to understand Gen-Z. We actually are them.
Prysm wasn't built by marketers who studied young people from the outside. It was built by a member of the generation itself — Conor Warren, who founded his first national youth charity at 14 and has spent years working at the intersection of youth culture, media, and social impact.
That's not a backstory. That's the whole point.
When we advise a brand, a charity, or a media producer, we're not translating Gen-Z for you. We're speaking as them. That distinction changes the quality of every insight, every strategy, and every campaign we touch.
And because we work across commercial brands, charities, and media — we understand that reaching young people looks different depending on what you're asking of them. Trust built for a cause isn't the same as trust built for a product. We know the difference.
Our Director
Conor Warren is a Gen-Z founder, strategist, and youth voice who has spent years building movements powered by young people. He founded a national youth-led charity at 14, and has worked ever since at the intersection of youth culture, media, and social impact.
That background gives him something most consultants don't have: the ability to move between boardroom thinking and youth reality — and translate honestly between the two.
He doesn't advise brands on Gen-Z from the outside. He is Gen-Z, from the inside.
Prysm VoicesWe have a collective of over 100+ Gen-Z voices from across the country
They test campaigns before they go live. They tell us what's landing and what's not. They spot the things that no amount of desk research ever would.
And they're the reason We Are Prysm can offer something no other consultancy can — genuine, unfiltered Gen-Z perspective, at the heart of every brief.
Let’s begin the conversation.
Whether you're a brand trying to reach young people, a charity looking to build genuine trust with Gen-Z, or a media producer who wants their content to actually land — we'd love to talk.